
Understand how liquidation preferences affect exit proceeds and why deal structure often matters more than valuation in startup exits.

Table of Contents
A liquidation preference is a contractual right that determines the order in which investors are paid when a company exits, whether through a sale, merger, asset sale, or liquidation.
It is typically granted to investors holding preference shares, giving them priority over founders, employees, and other common shareholders when exit proceeds are distributed.
This right is not automatic. It exists only when expressly set out in the Shareholders’ Agreement and reflected in the company’s Articles of Association.
When a company exits, the sale proceeds are not distributed to all shareholders at once. Instead, they follow a fixed payout order, often referred to as a waterfall.
At a high level, exit proceeds are applied in the following sequence:
This ordering matters most in modest exits, where the total proceeds are not sufficient to fully cover all invested capital. In such cases, liquidation preference often determines whether common shareholders receive any payout at all.
The final distribution depends on how the liquidation preference is structured.
In a liquidation preference, the “x” refers to a multiple of the original investment that investors are entitled to receive before any proceeds are distributed to other shareholders.
Only after this amount is paid does any remaining value flow to founders, employees, and other shareholders.
Higher multiples provide greater downside protection to investors, but they also increase the risk that founders and ESOP holders receive little or nothing in modest exits. For this reason, 1x liquidation preference remains the most common structure in venture deals.
This distinction often matters more than the multiple, because it determines whether investors are paid once or effectively paid twice in an exit.
Under a non-participating liquidation preference, the investor receives either their liquidation preference amount or their share of the exit proceeds based on ownership, whichever results in a higher payout.
If the investor gives up the liquidation preference, the preference shares are converted into ordinary (common) shares before the exit proceeds are distributed.
Under a participating liquidation preference, the investor:
This is often referred to as “double dipping”.
Participating preferences are uncommon in early-stage venture deals. They tend to appear in stressed situations or in later-stage rounds where founders have weaker negotiating leverage.
When a company raises multiple funding rounds, there may be more than one group of investors with a liquidation preference. Seniority determines the order in which those preferences are paid.
Seniority is usually structured in one of two ways:
For example, assume a company raises $1M in Seed and $4M in Series A, with both investors holding a 1x liquidation preference.
If the company exits for $3M:
This is why stacked seniority increases risk for founders and early investors, particularly in down exits, even if the early capital was invested at a riskier stage.
Liquidation preference is not about extreme outcomes or billion-dollar exits. It matters most in the far more common scenarios where a company exits below its headline valuation.
For founders, the key is not just the multiple, but how participation and seniority are structured across rounds. Two term sheets with the same valuation can lead to very different outcomes once liquidation preference is applied.
Understanding these mechanics early, and modelling realistic exit scenarios, is often more important than negotiating headline price alone.
“Liquidity preference” is often used interchangeably with “liquidation preference”. It refers to the same concept of deciding who gets paid first during an exit, such as a sale or merger.
A 2x liquidation preference means the investor is entitled to receive twice their invested amount before any proceeds are distributed to other shareholders.
If an investor invested $1M with a 2x liquidation preference, they are entitled to $2M first.
If the exit value is $1.5M, they take everything. Founders and employees receive nothing.
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